Suppose you're a project manager at an IT firm in Bangalore. Recently, you are noticing a break in communication within your team, leading to misunderstandings and delays in project deliverables. This is a scenario where understanding and applying Lasswell's Communication Model can significantly improve the communication dynamics in your team.
Lasswell's model breaks down communication into five key components:
Scenario 1: Preparing for a team meeting
Scenario 2: Communicating project updates to stakeholders
Lasswell's Communication Model provides a clear and simple structure that helps pinpoint where communication might be failing and offers pointers for improvement. It fosters smoother, more effective communication by ensuring that the sender uses the right medium to convey the message to the right audience and to have the intended effect.
By applying Lasswell's model to your team's communication, you will be creating an environment where everyone is better informed, misunderstandings are minimised, leading to a smoother project delivery.
A non-profit organization wishes to create a campaign to increase awareness about climate change. In order to gauge the effectiveness of their message, they should first:
Massively distribute the message through various channels without prior testing.
Test the campaign on a small audience group and measure their understanding and responses.